I had a lot of fun putting together this integrated shoot for legendary brand Dakine. I directed a project for them last year and so I was excited when they came back to me again with even bigger ambitions for their new “Journey With Us” campaign.

The client needed a large number of assets covering both stills and motion. Since the DP and I would shooting the same day, side by side, I built my the shot lists with both stills and video in mind, working through a narrative arc that would provide a natural progression for both of us.

I spent a lot of pre-pro time location scouting specific areas on the Venice Beach Boardwalk and the 30+mile stretch of Malibu coast (which we utilized from one end to the other). I’ve shot in both of those areas quite a bit so am very familiar with the territory. However i knew I needed to know exactly what spots we would shoot, what the order would be, and what the light would be like when we got there. We would need to pull filming permits in advance for some areas, plus the shoot days would have a tight schedule.

The talent and crew on this project were so great and we rolled smoothly through two long days. Our martini shot was at a beach on the far tip of Malibu with a gorgeous sunset and an unusually warm February night.